LC Média

About Us

Established in 1999, LC Media is a major content provider that notably publishes Le Guide de l’auto, an automotive bible that’s now in its 51st year and sells roughly 90,000 copies annually. Promoter of the Super Auto Show event held in September, Le Guide de l'auto is also a TV show, a mobile website and an iPad application. LC Media’s web network, which includes The Car Guide website and its French equivalent, draws more than 6 million page views and welcomes more than 900,000 unique visitors every month. This network also includes the,, and websites.



In August 2015, LC Media inc. published the 50th edition of Le Guide de l’auto with an unprecedented level of energy. Instead of reverting back to a “regular” edition, Le Guide de l’auto 2017 will be more comprehensive, and especially more refined than ever. While print publications are losing steam, the popularity of Le Guide de l’auto is constantly increasing. The 2017 edition will continue to be THE bestseller in Quebec as in the past 51 years!

Thanks to its vast experience in print and automotive industries, LC Media Inc. has been producing the Official Magazine of the Montreal International Auto Show for the past 10 years, and 200,000 copies of this free publication are distributed to visitors during the ten‐day auto show.

The Super Auto Show official program is a high-end publication produced to highlight this major event. The magazine will include dozens of exclusive pictures and original stories!

Web |
The Car Guide and Le Guide de l’auto websites benefit from unprecedented popularity. Their team of seasoned journalists cover all the automotive events and receive invitations for all the new-vehicle launches around the world. The Car Guide and Le Guide de l’auto are benchmarks for both the passionate visitor who is looking for real-time information and the visitor who is in the vehicle shopping process and needs to compare various options. Always at the forefront of the industry’s changes, these sites are constantly updated with relevant and high-quality content. |
The Car Guide’s new mobile site rounds up all the features and all the content of the original site, but adapted to this platform’s user habits. The mobile experience is optimised for the user, thanks to quick and easy viewing of this platform’s most popular sections. |
The Boat Guide’s website is tailored for both nautical enthusiasts and neophytes. The site includes the latest news of the industry, coverage of various boat shows, videos and specifications of more than 1200 models sold in Canada. In addition, a unique comparison tool facilitates the research of a new boat.
Autogo is an innovative online destination in the automotive field. The site offers a unique approach for users to search a new or used vehicle according to their lifestyle (family, luxury, sport, green, couple, student or truck).


  • Ad placement for our different platforms : print, web, mobile, iPad, newsletters, etc.;
  • Web campaign management on our network (ROS, RON and targeted);
  • Production and dynamic content banner with behavioural placement;
  • Content syndication (text, photos, videos, technical specs);
  • Content production (text, videos, photos) - quality content tailored to your needs and budget;
  • Events: ask about visibility opportunities at the Super Auto Show, THE automobile event of the year in Quebec.
  • Television: Inquire about advertising opportunities for Le Guide de l’auto’s TV show aired on the TVA Network beginning September 2016.

If you have a special project in mind, contact us to see how we can help you make it happen!

Our Team

Frédérick Boucher-Gaulin

Automotive Journalist
C: 514-984-7941

Danielle Deschamps

P: 1-866-522-5656 ext. 221

Jacques Deshaies

Automotive Journalist

Michel Deslauriers

Automotive Journalist

Denis Duquet

Automotive Journalist

Simon Fortin

Sales Director
P: 1-866-522-5656 ext. 233
M: 514-349-9655

Marc-André Gauthier

Automotive Journalist

Gabriel Gélinas

Automotive Journalist

Marc Lachapelle

Automotive Journalist

Jean Lemieux

P: 1-866-522-5656 ext. 230
M: 514-894-0066

David Miller

Automotive Journalist

Alain Morin

Desk Editor
C: 514-246-2196

Karine Phaneuf

Sales & Marketing Coordinator
P: 1-866-522-5656 ext. 231

Thomas Picard

Technology Officer / Senior Programmer

Sylvain Raymond

Strategic and Content Development Director
P: 1-866-522-5656 ext. 228
M: 514-792-5291

Marie-France Rock

Content Coordinator
P: 1-866-522-5656 ext. 242

Mathieu St-Pierre

Automotive Journalist

Marie-Odile Thellen

Graphic Designer
P: 1-866-522-5656 ext. 227